Verge Motorcycles will open 2 stores in California

Verge Motorcycles is opening its first two retail stores in the US. The first store will open at the Westfield Century City shopping center in Los Angeles on June 1. Verge’s second store will open at the Westfield Valley Fair Mall in San Jose on June 6.

Verge Motorcycles’ international retail strategy is being driven by technology visionary George Blankenship, who was instrumental in developing the innovative and successful Apple and Tesla showrooms. Blankenship’s excellent retail networks and industry experience will play an important role as the electric motorcycle pioneer opens its first U.S. stores.

“I see the same potential in Verge as I did in Apple two decades ago and in Tesla a decade ago, when those companies set out to completely redefine their industries. I want Verge to be located where many people regularly spend time looking for new things that surprise them to see. “Westfield Century City is one of the best shopping centers in the world, making it a perfect location to begin our store operations in the United States,” said Blankenship, chief revenue officer at Verge.

Verge Motorcycles believes the West Coast presents all the right conditions to successfully launch its business in the United States. Motorcycling is popular in the region and residents there have always been early adopters of innovative technologies. California also has the most extensive electric vehicle charging network in the country. In June last year, Verge confirmed its plan to use Tesla’s NACS charging connector, meaning that all bikes from day one will be able to use the extensive Tesla Supercharger network.

“The United States is already seen as one of our most important markets. Many of our bike pre-orders come from the Western region of the US, and California consumers in particular are widely known for appreciating and embracing new innovations. Our new stores in Los Angeles and San Jose will kick off the launch of our Verge experience to as many American motorcycle enthusiasts as possible,” said Pekka Parnanen, COO of Verge USA.

Verge Motorcycles is known for its futuristic design, class-leading performance and unique in-wheel drivetrain, but the company has also revolutionized the entire motorcycle industry with its most recent technological releases. In November at the Los Angeles Auto Show, Verge launched its new Starmatter platform, offering software updates, sensor technology, artificial intelligence and an advanced user interface for motorcycling for the first time. At CES in Las Vegas, Verge announced an update to its flagship model with Starmatter Vision features, including multiple cameras and high-resolution radar, making the Verge TS Ultra the first motorcycle equipped with a sense of sight.

Verge motorcycles are available for pre-order at www.vergemotorcycles.com.